Technology is driving digital marketing to new heights. Though traditional advertising such as billboard signs, flyers and banners remain popular, they are being overshadowed by the Internet’s methods of advertising. Some day, consumers may be too distracted by streaming digital marketing on their mobile devices to see these old-school advertising methods.
Reviews on the Internet also are playing a major role in business. A 2012 survey conducted by marketing research firm Ipsos Open Thinking Exchange reports that 59% of consumers say online reviews have influenced their purchasing decisions.