All of us are in the business of buying products - either for ourselves or our company - whether they are consumer or
commercial. As purchasers, we are better informed about the products we buy than ever before. We know what we want and
how much we are willing to pay for them. The proliferation of information in print, on the Internet or through sales
demonstrations has made us all "experts" in our own right.
If you review just about any satisfaction survey concerning buying habits, the top three elements listed in the
selection/purchasing process are generally 1) quality, 2) service, and 3) price.