You can learn a lot about being valuable to your customer by just going shopping.
The PHC industry can learn a great deal from other branches of the service sector. For example, note the competition between Wal-Mart and K-Mart, the major players in the “sell for less” retail game.
Both chains launched at about the same time. K-Mart had a jump start with an existing chain of Kresge stores. Wal-Mart began from scratch. Both stores were on a mission to deliver products people need at a price they could afford. Today, Wal-Mart has not only surpassed K-Mart, it is now the largest corporation in the United States, while K-Mart is struggling just to be relevant.