Vendor & Supplier News

American Standard Installs Free Toilets As Part Of Survey

October 1, 2004
/ Print / Reprints /
/ Text Size+
As part of a customer satisfaction survey on its Champion toilets, American Standard in August installed 115 toilets in the homes of Champion, Mich., residents. The company designated the small Michigan town (population of 294) as the official home of "America's Best Flushing Families" and installed the free toilets for a real-life customer satisfaction test in 72 homes and six small businesses.

Participating residents and business owners agreed to complete satisfaction surveys and measure their water usage through the end of the year. In return for their participation, one lucky family will win a grand prize of an American Standard bathroom suite; everyone gets to keep their Champion toilet.

On average, Champion residents' toilets are more than 11 years old and don't meet current 1.6 gallons-per-flush regulations.

An initial survey of Champion residents indicated their top toilet frustration is having to flush more than once, followed closely by clogged toilets. Of the 80 percent who reported owning a plunger, about 40 percent use them at least once a year, and 23 percent say they use a plunger weekly.

This goes along with other research by American Standard, which states that about one in three people experience regular problems with their toilets, and one in 10 claims their toilet's flapper and chain needs to be tinkered with to work properly.

Did you enjoy this article? Click here to subscribe to Plumbing & Mechanical. 

You must login or register in order to post a comment.



Image Galleries

2014 Truck of the Month

PM has featured so many great plumbing service trucks! See plenty of them here in our Truck Of The Month Archives page. Are you proud of your truck? Go to our Truck of the Month page to find out how your service truck could be chosen!

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Plumbing and Mechanical

cover sized correctly

2014 December

The December issue is the 2015 B.I.G. Book!
Table Of Contents Subscribe

Where do you look for new employees?

Where do you look for new employees?
View Results Poll Archive

The Plumbing and Mechanical Store

2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Connect to PM on Facebook Connect to PM on Twitter  Watch PM on YouTube    Connect to PM on Linked InGoogle+

Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.