If a contractor offers a price and the customer accepts, the price is fair, provided there is no coercion.
For this month's column, I would like to share with you a story posted to the online Plumbers Discussion List (www.plumbers.org/pdl/opt.html) back in June by one of the industry's most astute marketing minds, Matt Michel. Matt is a vice president with the Arlington, Texas-based market research firm Decision Analyst, and a PHC industry veteran. He gave me permission to share this post with you.
Previous discussion on the list made reference to a recent round of golf I had played with two close friends from the plumbing contractor fraternity, Randy Hilton and Jack "The Irish Plumber" Simonson. Although Matt's contribution is obviously written with a lot of humor behind it, his conclusions are serious and absolutely correct.