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As a small-business owner in the construction field, it would have been useful for me (and presumably other subscribers) to read a comparison between a plumber who creates a poor business structure vs. a plumber who makes wiser choices. Likewise, the article could have described how one plumber's attitude toward challenges made them more difficult, whereas the other plumber facing the same challenges had a different attitude that showed the way to solutions. Either one of those routes would have made a pretty good article.