When faced with decisions, we humans are wired to seek out patterns to help make our choices. However, when we're faced with countless decisions — many of which do not offer a pattern to follow — we tend to develop what's called "decision fatigue."

Most plumbers are missing a golden opportunity for add-ons with point-of-use or whole-house water purification systems and/or water softeners. Consumer awareness of the benefit of water purification has been raised by the pandemic and well-publicized municipal failures. Many, if not most consumers are highly sensitive to contamination today, whether air- or water-borne.

Like all of you, we never took on debt when borrowing money without first projecting the financial burden those obligations presented, and we certainly did not borrow beyond our ability to pay back the loan(s).

Many people run a business because they love to create and share with others. Others are driven to earn money. Some are driven by respect from others and ego. But sometimes, all it takes to run a fun and profitable business that people enjoy is to change the way you think about it.

The great resignation has exposed just how vulnerable service and trade industries can be when there’s a shortage of skilled workers. As competitors promise new opportunities to try and tempt your company’s best and most seasoned employees, retention is crucial.

You are a dealer in hope when you give your customer a sense of optimism by anticipating their fear, tackling their needs while offering great value and meeting their concerns on their terms.

The most expensive part of plumbing service is getting the phone to ring and the truck to the job. Once there, every additional dollar past breakeven helps cover the monthly overhead nut. Once this is covered, it falls straight to the bottom line. So, how can you maximize revenue? Here are nine ways to boost your average tickets.

It's easy to fall prey to mediocrity. But, when you’re willing to put in the hard work and do what many people will not do, you'll find that the payoff is well worth it.

I was lucky enough to be able to take a week off from work at the beginning of July. Though we attended so many family functions and get-togethers, I almost felt I needed another vacation to recover from my first vacation. Ever had one of those?

As part of the dealer-financing program, the program will enable participating dealers to select from multiple financing options that best align with their organizational structure and sales process.