Gerber Plumbing Fixtures Corp., looking to drive sales, launched a direct mail program targeting plumbing contractors. The four-page newsletter will contain promotional offers for the contractors on the list. The list was compiled from responses to Gerber ads in trade magazines.
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As electronics continue to become smaller, faster, and more affordable, more and more contractors are investing in fleet-management solutions that help reduce their technicians’ time on the road, improve productivity, save gas, and protect these major assets from misuse or theft. Read more stories in 2017 April Issue.