VitrA’s Showrooms of Excellence Program, designed to provide participating showrooms with display advice, marketing support and point-of-sale materials, is gaining momentum in top markets including Atlanta, Washington and Nashville. Since the program’s introduction in 2006, approximately 100 percent of showroom participants were recognized at the platinum level, the highest classification offered by VitrA. If showrooms wish to become a Showroom of Excellence, they need to contact their local manufacturer representative.

In other news, VitrA has partnered with the U.S. Environmental Protection Agency in its WaterSense program.