Kohler Co. recently launched www.KOHLER.com/pro, a comprehensive web-based resource designed exclusively for various trade-specific audiences. The company created the portal site as a one-stop website to assist professionals in finding, researching and organizing information surrounding kitchen and bath products, services and industry news.

“Kohler understands that trade groups require specific information ― accurate and fast ― to best serve their customers. And KOHLER.com/pro helps these pros find exactly what they need with very few clicks,” announced Douglas Bocchini, director of merchandising at Kohler Co.

The new password-protected website serves the needs of several trade groups:

Plumbers
Contractors
Architect/Designers
Builders
Remodelers
Countertop installers

Users from each trade group receive customized information from Kohler based on their indicated areas of interest. Since Kohler offers thousands of product SKUs, the site enables trade professionals to easily navigate product detail pages, such as installation requirements, options and configurations.

After logging in, site visitors can search for product information, create folders to keep individual projects organized, and store this information on the site for future access. In addition to product information, users have access to the most recent industry news, photos and ideas from Kohler Co.