www.pmmag.com/articles/99494-are-consumers-trading-down

Are Consumers 'Trading Down'?

Katie Rotella
February 23, 2009
How the current economic downturn will shape buying habits of tomorrow’s consumers.



A few years ago, PM wrote about the concept of "trading up" "

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Katie Rotella was the senior editor of Plumbing & Mechanical from 1999-2009.