www.pmmag.com/articles/94815-new-amc-series-to-feature-clockwork-home-services-companies
New AMC series to feature Clockwork Home Services companies
March 28, 2012
“The Pitch” will feature Benjamin Franklin Plumbing and One
Hour Heating and Air Conditioning in this unscripted series.
AMC launches its newest unscripted series “The Pitch” from the producers of “Undercover Boss,” and “Project Runway”. The series chronicles the high stakes and tight deadlines top advertising agencies encounter when they set out to win new business.
Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning are the three featured home services brands, owned by Clockwork Home Services, who lay down the challenge to some of the country’s top agencies to create a winning national advertising campaign to position their brands on a national platform to home owners.
The “ad men” were tasked by Clockwork Home Services President Scott Boose and vice president of Marketing, Chris Buitron to develop a campaign that leveraged the brands’ relationship and their famous “On-time” positioning both locally and nationally.
“The show gave us a great opportunity to come face to face with some of the advertising world’s best creative and strategic thinkers,” said Buitron. “Our challenge to them was to express the superior experience each of our brands provides, we know the stakes are high but we’re hoping the results will be a game changer for us.”
“The Pitch” will premier on Sunday, April 8 at 11 p.m. ET following a new episode of “Mad Men.” Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning, will feature in an hour-long episode, airing on AMC in May.
“Our brand and our people are vibrant, talented and exceptional service providers,” Boose said. “That shines through every day when thousands of our experts fix problems in people’s homes and help them live more comfortably. So we thought what better way to demonstrate that on a larger scale than to be a part of “The Pitch” and the “Mad Men” excitement. We’ve all had a blast.”
Source: Clockwork Home Services
AMC launches its newest unscripted series “The Pitch” from the producers of “Undercover Boss,” and “Project Runway”. The series chronicles the high stakes and tight deadlines top advertising agencies encounter when they set out to win new business.
Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning are the three featured home services brands, owned by Clockwork Home Services, who lay down the challenge to some of the country’s top agencies to create a winning national advertising campaign to position their brands on a national platform to home owners.
The “ad men” were tasked by Clockwork Home Services President Scott Boose and vice president of Marketing, Chris Buitron to develop a campaign that leveraged the brands’ relationship and their famous “On-time” positioning both locally and nationally.
“The show gave us a great opportunity to come face to face with some of the advertising world’s best creative and strategic thinkers,” said Buitron. “Our challenge to them was to express the superior experience each of our brands provides, we know the stakes are high but we’re hoping the results will be a game changer for us.”
“The Pitch” will premier on Sunday, April 8 at 11 p.m. ET following a new episode of “Mad Men.” Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning, will feature in an hour-long episode, airing on AMC in May.
“Our brand and our people are vibrant, talented and exceptional service providers,” Boose said. “That shines through every day when thousands of our experts fix problems in people’s homes and help them live more comfortably. So we thought what better way to demonstrate that on a larger scale than to be a part of “The Pitch” and the “Mad Men” excitement. We’ve all had a blast.”
Source: Clockwork Home Services
Links
