www.pmmag.com/articles/87877-ferguson-enterprises-introduces-luxury-line-of-plumbing-fixtures

Ferguson Enterprises Introduces Luxury Line Of Plumbing Fixtures

February 18, 2005
Plumbing distributor Ferguson Enterprises introduces a new line of luxury plumbing fixtures.

Plumbing distributor Ferguson Enterprises introduces "Mirabelle," a new line of luxury plumbing fixtures. Deskey, a brand agency, helped Ferguson to develop the brand name, as well as positioning, brand strategy and identity.

Ferguson is now working to roll-out the product line. It will be marketed to major plumbers, builders, home decor consultants and style-minded homeowners.