Let’s get clear about something. Your service business is not different; your market is not different. I spend my day on the phone with contractors, just like you, and I hear these statements all the time. I want to serve them crackers with their whine. Pull your head out of wherever you have it stuck! My goal is to hear a few “pop” sounds after you read this column.
Let’s dissect your business. As long as you know how to create your company’s selling price for your services, the following five items are your focus, and they are every service contractor’s focus: