If you’ve been in business for any amount of time, you’ve heard the marketing buzzword “branding.”
If you’ve been in business for any amount of time, you’ve heard the marketing buzzword “branding.” Most of us think of our “brand” as our logo, marketing materials and marketing strategy. In reality, your company’s brand encompasses so much more — from your company values, culture and mission statement, to your public relations efforts and team member training. Our brands are really who we are, how our clients and prospective clients feel about us, and our overall image.
A fairly basic piece of marketing knowledge is that your brand needs to be consistent. I’m not simply referring to your advertising messaging; I’m talking about brand consistency at a deeper level.