It’s no secret that customer service is one of the most critical factors when it comes to creating differentiation between your own company and the never-ending sea of competition.
It’s no secret that customer service is one of the most critical factors when it comes to creating differentiation between your own company and the never-ending sea of competition. So many service contractors are looking for the same type of clients, there can be great confusion created in the marketplace. The reality is that doing a good job when it comes to customer service is no longer good enough.
This time of year, many of us are celebrating Valentine’s Day, and I want to challenge you to reflect upon how well you’re treating your beloved clients. To do this, think about your marketing processes and break them into three categories we call “units” — the before unit, the during unit and the after unit. I want to focus on the after unit this month and challenge your thought process when it comes to how attentive you are to your client’s true needs.