Do you rely on your monthly and annual financial statements to tell you how your business is doing? If you are relying solely on your financial statements (assuming you are producing one monthly), you are not managing the operations of your business day to day.
Don’t get me wrong, your monthly financials play a very important role in the success of your company. However, they are a lagging indicator. Said differently, you can’t change your past simply by reading your results, but you can change your future by understanding what your financial statement is telling you. Every month’s financial statement and balance sheet is a story. What’s your story? Better yet, what are you doing about it?