As we near the end of 2015, we inevitably start reflecting upon the year and looking forward to the possibilities that 2016 holds. I’m sure by now you have developed at least a few marketing strategies for the first quarter (if not the entire year), but my question to you is: Do you have real marketing campaigns planned for the New Year?
Successful long-term marketing plans contain individual campaigns that will run during strategic times of the year. To clarify, a marketing campaign is a massive, targeted effort used to convey a certain message to your target audience, for a defined time period, with a specific goal in mind. As you are developing and executing your 2016 campaigns, use these five fundamentals to help them become as successful and profitable as possible for you and your company.