If you don’t know what “Happy Calls” are, they are calls you make to your customers right after someone from your company has been to a home or business to do either service or install work.
Generally, these calls don’t get you the testimonials you should be seeking and need. Testimonials are critical to any effective sales and marketing programs. It takes great skill and training on how to get this information over the phone, type it up and either email it or send it out via snail mail, hoping that the potential testimonial and feedback actually comes back.