Changing how customers view contractors is one of Kenneth D. Goodrich’s top goals as president of The Sunny Plumber. A 30-year veteran of the plumbing and heating industry, he started off helping his father, J. Duncan Goodrich, in his HVAC business, Racee Air Conditioning, and went from being the official flashlight holder to buying, growing and selling multiple companies — including his father’s.
In 2013, Goodrich purchased Rescue Rooter, a Phoenix-based company, and enlisted the support of a marketing group to determine a new name to promote the idea of a friendly company people would be happy doing business with. Thus, The Sunny Plumber was born.