Hansgrohe study: The brightest ideas begin in the shower
72% of people have experienced new ideas in the shower.
A new survey contributed to by cognitive psychologist Scott Barry Kaufman, Ph.D., and commissioned by Hansgrohe, shows that 72% of people have experienced new ideas in the shower. In fact, 14% take showers for the sole purpose of generating creative thoughts and insights.
Richard Grohe, deputy CEO of Hansgrohe SE, remarked: “As a pioneer in shower technology for over a century, we are firm believers in the power of the shower, including its beneficial effects on the mind. To gain more insight into the subject, we reached out to Dr. Kaufman, a highly regarded expert in the field of creativity. His survey suggests that the sensation of the water’s spray combined with the tranquility of the showering ritual may help free the brain and stimulate fresh thinking.”