U.S. water consumption increases by more than 68 million servings
A recent study by the Natural Marketing Institute (NMI) finds that Americans are consuming more than 68 million 8-oz. servings of water in less than one year.
The study involved 60,000 U.S. adults who drank plain/unflavored water-from bottles, the tap, or filtered water-from the end of 2013 through mid-2014.