You know that hilarious but risqué video or photo you took? It was so cool! Until your prospective boss finds it. And darn, you can’t just “remove” it from the Internet, either. So I guess the picture of you in too-small underpants sporting a rainbow wig while holding a bowling ball is going to be around for a while.
That problem is small compared to what happens when businesses use social media poorly. I’ve published the report by social marketing experts at HubSpot that shows the Top 40 most “liked” businesses on Facebook. None of us were happy to see “Home Contractors” just below funeral parlors, in spot No. 37.