It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.
No need to send the “But you’re a caveman” argument my way; service businesses rank barely above funeral homes and municipal services in the number of Facebook Likes. True. So this ain’t about fixing me. It’s about finding a fix for the losers who are selling you this current crock that social media is the answer to your marketing ills. Hardly. It is the answer to their marketing ills.