Irwin Tools launches wake-up call about tradesmen shortage, sponsors National Tradesmen Day
National Tradesmen Day is Sept. 20.
As America’s skilled workforce ages, along with the country’s infrastructure, too few skilled tradesmen are available to ensure that the nation’s home building, industrial construction and maintenance needs are met. To advocate for America’s tradesmen and to encourage men and women to consider careers in the skilled trades, IRWIN Tools is launching a multimillion dollar advertising and public relations campaign.
These efforts lead up to the third annual National Tradesmen Day on Sept. 20. The nationwide initiative will include TV and digital advertising, media outreach, activation at retail home centers and hardware stores, and jobsite events.