This month, let’s get some clarity for you and your team regarding a topic that can greatly impact your sales, customer service and profitability: being an expert. Your customers don’t call to give you a detailed explanation of what specifically needs to be done in their home. They may know what the symptoms are based on what is happening, but they don’t fully understand all the potential solutions. They don’t call you because they know exactly what to do, what their best options are or how to execute the best plan for a solution. They call you because you are already an implied expert to them in your given field.