Stanley Black & Decker recently introduced a new logo. The revised yellow and black “Stanley” logo represents a new brand identity for the iconic tool brand and diverse industrial company that is 170 years old.
“Stanley has undergone a tremendous transformation in the past 15 years,” said John F. Lundgren, chairman and CEO. “The brand now participates in a vast array of markets, from health care and security to engineered fastening and oil pipeline services to hand tools and power tools. We wanted a logo that truly represented the size and scope of the brand.”