All of the trucks were converted from plain
white wrapping to the blue and gray Benjamin Franklin Plumbing colors in 2004
and updated to the dark blue in 2007. According to Rohrer, “The trucks are some
of the best advertising we use; they’re a terrific billboard and the new paint
scheme is very attractive.”
The trucks have proven to perform well
year-round, too; the plumbers put approximately 19,000 miles per year on each
truck.