So when the company began thinking of wrapping its drain-cleaning service vehicle with an eye-catching design, it was taking a risk of “double-branding” - and possibly losing ground with customers as its new “Drain Gator” services fall under the umbrella of Kriegers’ plumbing repair services.
But since rolling out the new truck with its unmistakable animal magnetism, Krieger’s fears have diminished. “I’m delighted that people have come to know my company as Kriegers’ Professional Plumbing, home of The Drain Gator.”