Incorporating ‘green’ products into your customers’ homes can have an impact on the economic, environmental and social aspects of their lives.
And this concept of sustainability says there are three “bottom lines” to consider, not just the financial or economic one. There is also the environmental bottom line, which measures the impact on air, water, land and global climate. And the social bottom line, which measures the impact of a person’s happiness, health and productivity, as well as the community’s welfare.