The role of the company leader is especially important in growing small
businesses, he said. The leader’s roles are: the rainmaker to find new
customers; the ambassador to build relationships with customers, employees and
other stakeholders; and the technician to handle details that ensure the
organization is working the way it should.
“The small-business owner should be all three,” Kelley said. “The external
business environment may dictate which of the three roles is most important.”