NATE Inc. is an independent third-party certification body that helps assure consumers that a knowledgeable tech will service their home heating or cooling system. Only contractors employing NATE-certified techs, for example, can be listed on NATE’s “Consumer-Contractor Connection” Web page, and can request a free contractor marketing kit with logos, ad slicks, etc. Techs who pass NATE exams can have a NATE patch for their uniform and place NATE decals on their trucks.
NATE will begin advertising on public television stations and airport and hospital channels between March and April. The organization expects its ads to reach 85 million homeowners.