EPA officials fashioned WaterSense along the same lines as the popular Energy Star® initiative, which certifies select products with an energy-efficiency mark. The Energy Star logo has notable cachet among consumers and is credited with helping sell 1.5 billion qualified products since the label was introduced in 1992.
In other words, the EPA hopes that WaterSense will become a national brand for water efficiency. This mark could be used as a label on product packaging, featured on in-store displays, and found in manufacturer literature and Web sites. The EPA also intends to include a list of certified products on its WaterSense Web site.