F.W. Webb Announces Marketing Partnership With Boston Red Sox
The F.W. Webb logo will be displayed on the “Green Monster” and the wholesaler will be included in NESN television advertising. The sponsorship will be supported by a media campaign. John Pope, owner of F.W. Webb, said this program should enable the wholesaler to leverage fan enthusiasm to increase its distribution business.
Pictured are Larry Lucchino, president and CEO of the Boston Red Sox, and John Pope (right).