Heffner's father was an Episcopal priest, and his respect in the community was something to strive for. Thus Heffner became “Not your average plumber” to the Indianapolis area.
How does he differentiate himself from the competition? His new lettering and graphics on his 2004 Chevy 3500 Express van is one example. The prominent image of a deluxe shower (compliments of Delta Faucet Co.) dominates the one-ton vehicle.