One day long ago, when I was newer in this industry than I am now, I was sitting in the well-appointed office of a large homebuilder. I was there because the heating contractor had told me that the reason he was putting in the cheapest (in both meanings of the word) thermostat was because the builder told him to. The builder had just told me that he went with whatever the heating guy recommended.
As I began my pitch, "Well in that case, we can do what's best for the homeowner ... " he interrupted.