Guest Editorial<br>by Ike Casey, PHCCNA Executive Vice President
ISH NA: A Leadership Development Opportunity
Contractors become so involved in their businesses that they often fail to see the total industry picture. But for the p-h-c contractors attending the ISH North America trade show in Toronto, the industry picture will be as clear as glass in a pavilion filled with the latest products, new technology and business management/technical experts.
We’ve all heard the benefits of a trade show of this magnitude, and they all are true. But as a career association executive, I would like to talk about another benefit that is not addressed as frequently: trade shows like ISH North America are an excellent opportunity for p-h-c contractors to develop business management and leadership skills that can benefit not only themselves, but the industry overall. Contractors visiting ISH will take the new ideas and tips gained at ISH back to their businesses, and in the process, not only improve their companies, but also benefit their customers. The rise in professionalism and potential leadership that can result from such an experience cannot be matched.