And for those of you with dirty minds, there’s an 8th not-so-good reason.
Reason No. 1 -- A Really Big Show: This could be the start of something big. Our industry needs a large, consolidated trade show appealing to a diverse audience, and ISH North America represents maybe the last, best hope to forge one. Show coordinator Messe Frankfurt Inc. is a world-class trade show company and brings more resources to the effort than ever before. An unprecedented array of industry organizations -- PHCC, ASA, CIPH, PCA, RPA, AIM/R, PVF Roundatable, PMI (although lately expressing disappointment with the every-year format) -- has lined up in support of ISH NA.
ISH NA aimed for 400 exhibitors the first year, and is more than 90 percent there as of this writing with three months still to go. You can see a list of those exhibitors by going to the PM Web site, www.PMmag.com. Click on the ISH NA icon in the right-hand column, then click on the exhibitors link.