A first impression is the only lasting impression a customer has of your company.

No matter where I go in this country, I have discovered that successful business people thoroughly understand sales. Salespeople, sales training, sales management, successful sales techniques - they understand it all.

They know you need to have a good grasp of the sales activities in your company to succeed, to meet and surpass your goals. They speak a common language when it comes to the sales function of their businesses; let me call it "sales lingo." The concepts are universal from business to business and location to location. If you understand the sales lingo, you will be able to turn a "no" from your potential customers into a "yes." That kind of power can change your business, and probably make your life more enjoyable at the same time.