Plumbing distributor Ferguson Enterprises introduces a new line of luxury plumbing fixtures.

Plumbing distributor Ferguson Enterprises introduces "Mirabelle," a new line of luxury plumbing fixtures. Deskey, a brand agency, helped Ferguson to develop the brand name, as well as positioning, brand strategy and identity.

Ferguson is now working to roll-out the product line. It will be marketed to major plumbers, builders, home decor consultants and style-minded homeowners.