Sears, Roebuck and Co. and America Online Inc. agree to pool their brand-name strengths to reach customers
through a cross-marketing alliance.
Sears, Roebuck and Co. and America Online Inc. have agreed to pool their brand-name strengths to reach customers through a cross-marketing alliance. Terms were not released, but a Sears spokesperson said the retailer would receive payments for signing up AOL subscribers.
Dulles, Va.-based AOL, a leader in interactive Internet services and Web brands, will market its products and services to 60 million Sears customers. Simultaneously, Sears will market home improvement, along with other merchandise and services, to the more than 21 million AOL members.