It's not just a trade show. It represents an industry ready to burst out of its provincial shell.
Looks to me like ISH North America will be nothing more than NEX under new management," a potential exhibitor told me. Others have echoed the same thought.
These comments stem from the fact that ISH-NA has so far failed to fulfill its central promise of trade show consolidation by rolling up any other plumbing-heating exposition. This may still come to pass before the inaugural event in Toronto this fall. Yet, even if it doesn't, there is a crucial facet to ISH-NA that industry citizens need to understand.