New name conveys honesty, frugality, hard work; Consolidation may involve a utility; Membership up to 280
Plumbers' Success International announced at its "Success Summit" membership meeting May 19 in Charlotte that it has acquired rights for a national brand, Benjamin Franklin Plumbing. Approximately 50 PSI Founders Group members signed up on the spot to use the name under a free licensing agreement with PSI.
Benjamin Franklin Plumbing will be subjected to a PSI test-marketing program to see if the organization can create a desired level of consumer awareness within a reasonable time. PSI co-founder Jim Abrams told PM that PSI members have the right of first refusal to use the name in their markets. At a later date it may be made available to nonmembers in areas where members choose not to exercise the right.