Here's a case of a radiant project changing stripes. A wooden deck that stretched in front of a condominium complex had rotted after 20 years of exposure to the elements. The condo association was replacing it with a concrete deck.
The original snowmelt design for the 1,250-sq. ft. slab called for hydronics. "Here's a marketing story for you," says Bob Dudley, alluding to a PM article we wrote two years ago about the comprehensive marketing plan he's put in place for the family business ("The Value Of Consistency," October 1998). "We sent out 100 direct mail pieces to local home builders and got two responses, one of which was from a contractor working on this condo."