Based in San Francisco, Calif., Cabrillo Plumbing and Heating prides itself on its cleanliness and professionalism. The company requires its techs to be clean-cut, and wear spotless white uniforms. One of Cabrillo's mottoes is "The people you want in your home." This month's Web site of the Month was selected for the way it projects the image of the company it serves.
The Web site, www.discovercabrillo.com, is just one part of Cabrillo's multi-faceted approach to maintaining a competitive advantage. The site is simple and very easy to navigate - credit for that goes to Cabrillo's jack-of-all-trades Chris Lui, who organizes the company's computer systems, marketing and advertising.