Whether specialized or diversified, create and follow your business plan.
On April 23, I put on a seminar in the small town of Green Bay, Wis. Pete Duesterbeck of Mid State Supply was the gracious host, and the attending students were Mid State customers. (I always think it's cool when a supplier commits to the personal development of the folks who spend money with them. Good for you, Mid State!)
The seminar was called “Beyond Flat Rate - a Revolutionary Approach to Pricing.” Are you sick and tired of the flat rate vs. time and material debate? Me, too! We spent the day brainstorming entirely new ways of pricing and presenting plumbing products and services.