The trials and tribulations of one small-town plumbing company that switched to flat rate pricing.
The following is from a letter to Frank Blau, published in PM back in April 2003:
“A few years ago, our business was the kind that you so often write about. We were a steadfast time-and-material shop, and we were clueless regarding our true cost of doing business. In fact, my husband David and I were ... dead set against flat rate pricing ... and often commented that 'those kinds of rates will never fly in our small market.'