The Mechanical Contractors Association is implementing new recruitment and informational programs to attract additional skilled labor to the construction workforce. In collaboration with Local Union 597, the organization has launched the “Tomorrow Team” program, an aggressive image campaign that addresses how skilled labor is perceived by young workers.
“Many people - particularly younger workers - see skilled labor careers as menial and low-paying,” says Steve Lamb, marketing spokesperson for the Mechanical Contractors Association local affiliates and executive vice president of MCA Chicago. “We're working harder to promote apprenticeship programs, which have launched thousands of promising careers.”