Creatures of habit resist change even when it's in their own best interest.
Twelve years ago, I ran a column in this space titled, "The Case for Flat Rate Pricing." I thought it was as timely today as it was back in 1989.
When I first wrote it, only a handful of PHC contractors throughout the country had a flat rate system in place. Hundreds more have come on board since then and I'll take my fair share of credit for helping many of them see the light.