To reach biennial decision, ISH NA show organizers surveyed all 540 exhibiting companies and thousands of attendees; 33 percent of the exhibitors expressed ISH NA hasbecome their most important marketing platform.
After surveying exhibitors and attendees at last October's show, ISH North America partners voted in December to officially move the ISH NA trade show to a new every-other-year format.
The new ISH NA biennial schedule and combined industry conference are two key components of the new format, designed to make the event more convenient, cost-effective and productive for exhibitors and attendees.